No doubt, Google is the most widely used search engine all over the world. People make use of this search engine for their daily searches. According to an estimate, around 63,000 people search on Google every one second. As there’s an enormous user base, Google is having highly advanced algorithms for calculating the SERP rankings. Every year, Google updates its existing Google Algorithms. Here, a question arises- why Google keeps updating the algorithm? How this Google Seo Update is beneficial for a SEO Service Provider?