Villains don’t always exist in movies. Sometimes, they live in our closets.
The name of this particular villain is ‘Fast Fashion’.
Fast fashion brands have built an entire industry by introducing endless trends every year and convincing customers to buy substandard clothes at cheap prices so that they can continue racking up profits with each new purchase.
Fast Fashion has had such deep-reaching psychological impacts that consumers now experience some sort of Cinderella-syndrome where if you wear an outfit a couple of times, it’s likely that you’ll never wear it again because society te