The web development company is responsible for not just designing a good website but also updating it on a regular basis so that the customers and potential customers are made aware of the new additions and the changes taking place in the company. Every web development company should keep in mind while designing the website of their clients that it should be designed in such a manner that it not only attracts customers but also keeps them engaged and makes them aware of the firm’s products or services. The website also plays an important part in the digital marketing campaigns of the company.