SEO guidelines are a set of best practices and recommendations that help improve the visibility and ranking of a website on search engines like Google. These guidelines are based on how search engines index and rank content, focusing on factors such as keyword usage, content quality, technical structure, and user experience. One of the primary guidelines is to create high-quality, original content that is relevant to the target audience. This involves conducting keyword research to identify the terms people are searching for and strategically incorporating those keywords into titles, meta descriptions, headings, and body content without overstuffing. Search engines also reward sites that offer valuable, informative content that keeps users engaged.