Improving SEO for a small business involves a strategic approach to enhance online visibility and attract more customers. Start by conducting thorough keyword research to identify terms relevant to your business that potential customers are searching for. Use tools like Google Keyword Planner or SEMrush to find keywords with good search volume and low competition. Once you have your keywords, integrate them naturally into your website content, including headings, meta descriptions, and image alt texts. Creating high-quality, informative content that addresses your audience's needs not only helps with SEO but also establishes your authority in your industry.