There is a widely held belief that in order for products to be adequately safeguarded, the most durable packaging available must be used. This, however, is incorrect since, in order for a package to be effective, it must first and foremost be tailored to the product it is packaging, as well as to the transportation and handling of the merchandise. The objective is for the products to reach at their destination without being damaged, and you will discover that packing is a highly serious and technically complex process that is more involved than you would imagine.

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